À propos de Nature Addicts – Notre histoire & nos engagements

OUR STORY

BRAND ORIGIN

Na! found its roots by thumbing its nose at junk food. It took daring to revolutionize snacking, an already very crowded segment that didn't have a good reputation at the time.

With a unique proposition, 100% natural with no added sugar or preservatives, in a practical and portable pouch, the brand brilliantly embodies Healthy Snacking. The press talks about it, customers demand it, and thanks to NA!, they adapt their checkout counter offerings to societal changes. Highly visible, the brand quickly became known by 1 in 2 French people!

The brand's tone is strong: positive, disruptive, radical! Finally, a "Natural" brand with joyful codes. Nature Addict aims to be at the crossroads of Nature and Indulgence.

Healthy Snacking is still very much on-trend but has become democratized. Na! is now taking a turn and reaffirming what has always been its DNA...

NA! NATURE ADDICT: MORE THAN A BRAND, A MOVEMENT!

OUR COMMITMENTS

SO WHAT DO THE N.A! PRODUCT COMMITMENTS ACTUALLY MEAN?

ADDICTIVE

Our product managers like to say that what we want is taste, taste, taste. All our products are made with this obsession: to make you as addicted as we are.

ESSENTIAL

We want snacks that are good for you and good for us. We take care to create snacks you can enjoy without guilt! They will always be free from preservatives, controversial additives and sweeteners, and a nutritionally positive alternative on the market. More recently, we have wanted to go further and make fruit snacking even more essential in everyday life.

SNACK

Sweet snack, savoury snack… what we want is to offer you a delicious break to enjoy without guilt! We started with fruit snacks, then moved on to savoury aperitif products… but our adventure doesn’t stop there! We keep expanding our range to surprise you and treat you.

BY GUARANTEEING N.A!-LABELLED PRODUCTS, WE GUARANTEE ALL OF THIS.
When you choose our products, you choose the assurance of unique, healthy and delicious snacks, developed with passion and precision. N.A!

SOCIETAL COMMITMENT

[N.A!] Project
Our societal commitment

Since 2011, the [N.A!] project, founded by Bertrand Jacoberger, has supported artists who explore the themes of nature, climate change and civic responsibility.

The [N.A!] Project is a contemporary art fund, founded in 2011 by Bertrand Jacoberger, which supports European artists exploring the themes of nature, climate change and civic responsibility. This endowment fund aims to use art to raise society’s awareness and imagine tomorrow’s world, through lasting patronage and by inviting artists to travelling stopovers.

See on Instagram: @the_na_project